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Purchasing duplicate leads is very
costly, and occurs in various ways. Following are the additional costs associated with
purchasing duplicates:
- Paying for the same lead more than once
- Duplicate literature mailed to the same
clients
- Wasted postage
- Wasted envelopes
- Wasted labels
- Labor involved in duplicate solicitation
(e.g. telemarketing)
- And most importantly, the negative image
portrayed to potential clients by multiple/duplicate solicitation
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| We consider two business
records duplicate if they have the same debtor, regardless of filing date,
amount, address, or type (federal, state, or county). This process is done on state level
basis (i.e. two businesses with the same name in two different states are not considered
duplicate). Click here to see a detailed
example of this process for businesses. |
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| We consider two consumer
records duplicate if they have the same mailing address, regardless of
amount, filing date, or type (federal, state, or county). Click here to see a detailed example of
this process for individuals. Consumer records are de-duped (the process of eliminating
duplicates) based on address since approximately 25-30% of filings in the consumer area
are against husband and wife (i.e. same identical lien filed once against the husband and
once against the wife). Therefore by de-duping by address will give you only one lien
filed against one of the spouses. |
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| Above are very stringent duplicate
elimination requirements, but upon request could be modified to be more moderate. |
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| Duplicate elimination is particularly an
important issue if you're purchasing tax liens or judgments, since approximately 25% of
all tax liens and judgments filed are considered "duplicate" for marketing
purposes. Our goal is to keep your marketing cost to a minimum, by enabling you to solicit
each potential client/debtor only once, when the lien/judgment is recorded initially. Our
duplicate elimination process is 95% to 97% accurate. Most vendors do not use any kind of
duplicate elimination at all, for several reasons, mainly to sell you as many records as
possible (to maximize profit); and also running duplicate elimination programs are costly
and very time consuming. |
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| Duplicates can occur in 2 forms: |
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Duplicates within the same order. |
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2. |
Duplicates in separate orders (this
applies to customers receiving regular updates). This is receiving the same lead in two
separate orders. Many vendors may sell you up to 25% duplicates, since their system is not
capable of keeping track of what you had received previously. |
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| We guarantee you will NOT have either of
these problems. Our duplicate elimination process eliminates 95% to 97% of all duplicates,
and will save you up to 30% in your entire marketing cost (not just the
cost of purchasing leads). |
| Please review our
duplicate elimination samples and our purging procedures. |
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